Surco Portable Sanitation Debuts New Responsive Website
In keeping up with being a leader and innovator in odor control technology, we have stepped further into the digital territory with the recent launch of our new mobile responsive website. The many advances in telecommunications and digital technology, particularly the facilitation of accessing websites through smart-phones, tablets and other devices, continues to expand the profits of e-commerce and to shrink the far reaches of the world into accessible and lucrative markets.
The powers-that-be behind our success understand that all websites should be programmed to intuitively adapt to whatever device is accessing it in order to provide the best user-friendly experience and meet Google’s best practices.
The Increasing Importance and Mobile Responsive Websites
There is no question that mobile configuration is a significant part of the future of SEO and digital marketing in general. To not cater to mobile users when creating a website is an error of enormous proportions because it is tantamount to ignoring, or deterring, a great number of potential customers.
Mobile experiences are becoming more and more creative with each passing day. While smart-phone and tablet shopping may have once seemed like a passing trend, these devices are here to stay and they must be accommodated in order to develop a dynamic and growing customer base. Modern browsers have optimized mobile experiences with clever innovative features such as automated modification of font size, pinch-to-zoom technology and seamless payment systems like Apple Pay.
Google Ratings and Mobile Responsive Websites
Since 2010, Google has continually emphasized through the release of multiple algorithm updates that page speed is a ranking factor — adjustments that started with desktop searches but with the growing global use of mobile devices, has increasingly applied to smart phones, tablets and other mobile devices. In the coming years, Google’s algorithm is expected to change in such a way that slow-loading mobile sites will suffer the consequences in the form of penalized rankings.
According to Tony Palazzo, vice president of operations and marketing of Logical Position, “Businesses with slow mobile sites may see a decrease in mobile organic rankings on Google. Speed has always been a factor of ranking, but previously it was based on your desktop version of your site; now it’s going to be looking at your mobile site load speed.”
Mobilegedden And Its Affect On Modern Businesses
Sometimes referred to as mobilepocalyse, this 2015 phrase dubbed by Chuck Price in a post written for Search Engine Watch has come to mean that Google will give priority to websites that effectively display well on smart-phones and other mobile devices. Searches conducted via desktop computers or laptops will remain unaffected by this algorithm. This tongue-in-cheek moniker paved the way for a new standard of mobile optimization. From here, the next update may reshape how web developers think about mobile responsive websites.
The concept of mobile-first indexing came along in late 2016. It was a natural response to new search norms that indicated more users search on mobile phones than on desktop devices. Even following the Mobilegeddon update, Google maintained the desktop version of a site as its main priority, using mobile versions of sites as an addition. But now that has all changed and Google will continue its reliance on a single index of apps and pages, but will be seeking the mobile version of pages first. That is the meaning behind the term, “mobile-first.”
Mobile Web Presence And Website Design
The mobile web presence accounts for more than 52.2 percent of all web traffic worldwide, and it increased from 50.3 percent last year. With its algorithm change, Google is hoping to accommodate this rising phenomenon, which is quickly surpassing the previously three more conventional and favored approaches to web design. These include: responsive design, adaptive design and separate mobile site (traditional “m”).
Percentage of Global Web Pages Served To Mobile Phones
Responsive website design, which is also known as RWD, shrinks or grows according to which device is being used. It utilizes fluid proportion-based grids, flexible images and varying Cascading Style Sheets (CSS) to deliver diverse user experiences to desktop, tablet and mobile devices while simultaneously maintaining the same HTML and URL structure.
According to Google: “Adaptive design serves different devices using the same URL structure, but it does so by detecting the device and generating a different version of the site’s HTML appropriate for that device.” The Separate Mobile Site delivers different HTML on separate URLs depending on the device detected. In a recent report, Pure Oxygen Labs recently reported that 54 percent of the Internet Retailer Top 500 Brands currently use this configuration.
Relevant Studies and Statistics
Statistics indicate 125 million American consumers own smart-phones and 50 million own tablets. An estimated 10 million mobile-connected devices are currently in use. Not only are more consumers accessing the web from their tablets or smart-phones, they are also doing so with more intent to buy than desktop shoppers. During last year’s holiday shopping season, one third of all online purchases came from smart-phone users. Even on Black Friday, the number one shopping day of the year, sales were up almost 10% from last year and nearly 40% of sales emanated from a mobile device.
Eighty percent of shoppers used a mobile phone inside of a physical store to look up product reviews, compare prices and/or find alternative store locations. Statistics also reveal that 40% of smart-phone users will go to a competitor after a bad mobile experience, and yet as much as 84% of mobile shoppers have experienced some difficulty completing a mobile transaction. This figure says it all. It literally screams to companies, particularly to distributors of our products, to notice how significant the opportunity is to capitalize on consumer conversion just by creating mobile-responsive and user-friendly websites. Companies must proceed with caution however, when creating a shopping experience that appeals to mobile shoppers. The concept involves understanding that this consumer base can be finicky, for which they have every right to be.
A study concerning smart-phone use in America conducted by the American Trends Panel indicated that almost every American adult is using a smart phone. It also reveals that Americans are using smart-phones for a majority of their online activity. Nearly 20% of Americans rely heavily on their mobile devices due to lack of access to Internet at home. Some seven percent of Americans are considered “smart-phone-dependent.”
The Surco Tradition Of Accessibility To Customers
Our bond with our many customers, who hail from all corners of the globe, is a major factor in our enduring success as a purveyor of top-of-the-line portable sanitation odor control products. We boasts almost seventy years of continuous service and operation and a history rich in innovation and the application of advances in industrial science. Our customer service sector is as vital to us as the premium odor-control products for portable restrooms that we manufacture in our 85,000-square-foot technology center, headquartered in the heart of Pittsburgh, Pennsylvania.
Comprised of a team of experts, this technological matrix is equipped with the very latest in odor neutralizing technologies, gas chromatography, mass spectrometry, headspace analysis, distillation, extraction and the highest quality fragrance compositions in the industry today. Our customer service sector is unparalleled and every client, no matter how big or small their needs may be, is treated equally and with respect. Our team knows all there is to know about odor-control products and our goal is always to exceed industry standards with superior products.
The Surco Portable Sanitation Blog And Website
The Surco website was developed in response to the growing number of both national and global clients within the portable sanitation industry, who clamor for communication with our Mother company and an easy, user-friendly method to keep up with our top-quality odor control products. This new digital niche offers a smooth browsing experience that is fully functional, easy to navigate and operates at rapid speeds across all platforms. Digital shopping can be very complex, but this website is simple and offers conversion points for odor-control liquids and solids, and specialties contain graphics, features and accessible fragrances and sizes.
According to Ray Czapko, VP of Business Development: “Our customers will benefit from the upgrade of our site, which includes easier navigation and accessible product pages. Best of all, the responsive design places our products at users’ fingertips and allows us to create a better experience for our customer base. Since this site is easily viewed on a desktop, tablet or smart phone, we have now given our users more control over their website experience, and we’re excited for customers to discover the site’s capabilities.”
Our website and our developing blog reveal an even deeper truth about Surco as an industry leader, as it exemplifies two underlying business goals; to keep our customers close and informed about our company’s latest advancements, and to always stay ahead of the industry game in terms of both our products and digital presence. Our blog serves as our brand ambassador and provides reviews and other vital information to our customers about both our products and services.
Our new blog reflects our response to the times that “are-a changing,” as Bob Dylan used to so eloquently say. Our online marketing strategy features a blog because it is an effective means to build brand awareness and drive traffic to a website while at the same time providing relevant and useful content to a target audience. It has become the foundation for Surco’s social media platforms. It helps our company maintain our already prestigious position in the portable sanitation industry and serves as a hub for information and news. As such, our blog also helps to builds trust with our consumers as a source of reliable knowledge.
Our mastery of industrial science and connection with our clients are key factors in Surco’s enduring success. All of our manufactured products are developed in our state-of-the-art, 85,000 square-foot Pittsburgh facility, which is dedicated to the exploration of scientific odor-control solutions. Some of the special features of Surco’s mobile responsive new website are listed below.
The Ease of Navigation
The successful navigation of any website means that it functions as a road map for users.
This aspect has been a top priority for Surco web developers. The most annoying feature of any website is unclear language and confusing navigational tools, which leaves readers up in the air about where to go next. One way to avoid this is for developers to remember that while creativity has its place, it is not more important than predictability of outcome.
The navigation menus on the Surco website are simple and direct without flourishes that may be very cute, but take too much time to load. Superfluous menus and sub-menus are also not present here because they are often too difficult to comprehend. Surco has utilized two key words as the focus of their website creation; namely, organization and predictability.
While too much creativity can certainly overwhelm website users and send them away, overdoing minimalism is also a big mistake. By promoting “white space” and over-clarifying typography, too much simplicity can render navigation useless. Internet users are concerned with getting work done as fast as possible on their mobile devices and they tend to avoid viewing fancy pages that take a lot of time to download. The Surco mobile responsive website provides the perfect balance between creativity and minimalism.
Accessible Product Pages
One of the features that insures Surco mobile website users have a smooth browsing experience is the employment of interactive elements such as tap-friendly buttons, links and calls to action that are large enough and have enough space around them to make them easy to press without accidentally overlapping onto other elements. Experts claim that spacing between touch targets should be about 32 pixels apart, both horizontally and vertically to insure that a user’s finger pressing on one tap target does not inadvertently touch another tap target.
Rapid Speed of Operation
Surco web developers have created their website so that their customers can find answers to their many questions as quickly as possible. This aligns with Google standards and its latest algorithm concerning mobile search tools. Dubbed the Speed Update, page speed has become a ranking factor of mobile searches. The new Surco mobile responsive website reflects the broad perspective of its founders who are always concerned with pleasing and communicating with their customer base.
Surco’s accelerated growth and superior standing within the portable sanitation industry is reflected in its website design and operations. Explore our website and learn more about our company and how our tried and true odor-control products can enhance your portable sanitation business.
Final thought on mobile use of websites:
Mobile use is growing faster than all of Google’s internal predictions. ~ Eric Schmidt