Become A Brazilian Distributor
Of Portable Sanitation Products
Brazil is a land of great physical beauty, many people, a myriad of nationalities and even more business opportunities. The blending of diverse cultures and attitudes has produced a breed of entrepreneurs that has flourished over the last two decades thanks to governmental reforms and despite the continual shocking inequity among socio-economic groups.
Brazilian entrepreneurs always do their homework. They study successful business models in the United States and attempt to replicate them in Brazil. According to Forbes, in Brazil, one in every six adults is either in the process of launching a business or is the owner of a new enterprise less that 42 months old, and another one out of six entrepreneurs are running an established business. This breaks down to 30% of the Brazilian population, which is higher than the rate of entrepreneurship in the United States, which stands at 22%.
Enter Surco, a company whose powers-that-be thrives on enduring relationships with both clients and distributor partners of which there are many spread out all over the world. With almost seven decades to practice and get it right, we have excelled as leaders in providing products for the portable sanitation industry. It’s that very longevity along with exceptional customer service goals that has attracted distributors and suppliers of our products throughout the globe, and we’re looking to expand our reach throughout the great land of Brazil.
Our complete line of PT odor-control products is top notch; there are none better in the portable sanitation industry today and each have benefited from years of laboratory refinements, on-site experience and a determination to deliver the most effective, eco-friendly fragrance-enhancing products in the marketplace. Heading the list is our superior Metazene additive, which neutralizes odors at a molecular level and destroys them rather than just covering them up. There is no more effective molecular malodor additive out there, and we include it in each of our PT products.
Learn more about our company, opt to become a distributor or speak with a Surco professional today!
Modern Brazilian Bathrooms
Toilets are spread throughout the country of Brazil but in rural areas there are many areas where there are neither decent bathrooms nor proper sewage systems. According to a 2010 census conducted by the Brazilian Institute of Geography and Statistics (IBGE), only 55.5% of Brazilian homes have access to a sewage system and almost 6 million Brazilian citizens don’t have bathrooms in their houses.
By as late as 2015, toilets in Brazil were still considered very rudimentary even in places heavily frequented by tourists such as Copacabana in Rio. Public toilets are not common in Brazil. Neighborhood luncheonettes sometimes have cramped “relief stations,” that are accessed by a door leading to a small closet with a toilet that usually has no seat. Reminiscent of toilets from many decades past, above the toilet sits a plastic tank and a pull cord.
Generally speaking, the better the establishment, the better the restroom facilities although even in the best locations, flushing mechanisms are a source of wonder. Some Americans have reported that while visiting Brazil they expected to find a lever either on the front of the tank or even on the side. While these styles do exits in Brazil, there are still other alternatives, some of which make no sense at all, at least to Americans. For example, there may be a button on the front or on the top of the tank or on the side, where it might protrude so that it is visible or along the side where finding it becomes an annoying game of hide and seek.
In Brazil, while public toilets aren’t common, they can be found in predictable places like shopping malls (usually near the food court) and fast food chain restaurants. Places like MacDonald’s and KFC, have decent public facilities but they are usually found upstairs and almost hidden away in the back. Another little unpleasant surprise found in Brazilian bathrooms concerns the something else that stands beside the sink and the toilet. It’s a trash bin where used toilet paper is supposed to go. Just think about that for a moment before moving on (and quickly forget it before you eat your next meal.)
The Portable Toilet Rental Industry In Brazil
The portable toilet industry in Brazil has evolved exponentially with the rate of international tourism the country experiences annually, particularly in Rio de Janeiro and Sao Paulo, which are the two most popular international tourist destinations. In Rio alone last year, the city rented more than 25,000 portable toilets (and even more odor control products) to accommodate Carnivale revelers.
According to Roberto Zeitlin founder of ECOTEC located in Sao Paolo: “Carnival is celebrated all over the world, but nowhere more enthusiastically than in Brazil. The entire country shuts down for the festival so its 200 million residents can have a last fling before facing the more solemn days of Lent, the 40-day period before Easter. The only people who work are those that supply the events” (and that includes suppliers of portable restrooms and the odor-control products that keep them fresh and clean).
A Short History Of Brazil By Way Of The Latrina
Brazilian culture is unique, colorful, diverse, complex and fascinating and it reflects the blending of indigenous people with both Europeans and Africans. The population of Brazil is a living, ethnic amalgam that has evolved from Portuguese colonization, European immigration and a slavery-infused ethos.
It is believed that history of Brazil began more than 10,000 years ago when indigenous tribes of Indians known as indios inhabited the coast. Little is known of these early semi- nomadic people who lived off the land and sea, but left no permanent structures or written records. Formally, the first historical documentation of Brazilian history coincided with the arrival of the Portuguese fleet in 1500, who claimed the land for the crown of Portugal. Beginning in the 16th century, sugar cane plantations became vital to the country’s burgeoning economy, as did the importation of slaves from Africa.
The discovery of gold in Brazil at the turn of the 18th century resulted in a mass immigration of European immigrants. In 1720, coffee was introduced and today this industry is responsible for the half of the world’s coffee production. Despite amazing industrial growth from coffee, diamonds, rubber and sugarcane, concerns for sanitation would remain nonexistent for centuries to come. Latrinas or pit toilets, were simple holes in the ground surrounded by a wood structure. These exist to this day in rural and remote areas of Brazil. Bidets also were very common in old hotels and apartment buildings and their purpose is cleaning but they are not effective.
Today, Brazil is a land of vast opportunity for entrepreneurs seeking a secure economic foothold. To see that pot of gold at the edge of the horizon is an illusion, but sucess is not a vision that is completely out of reach. Hard work, keen intuition and an understanding of the portable sanitation industry and all its potential in selling its odor-control products may well get you there. Focus on the prize and a consistent work ethic and you may well find yourself in front of a sparkling, well-earned prize. If you live in the State of Sao Paulo, Rio de Janeiro, Minas Gerais, Parana, Santa Caterina, Bahai or any other state throughout Brazil, we’re always looking for additional distributors of our odor control products. Contact us today!